Jaffe

Dentists

The last time I went to a dentist was just before moving to London (almost 7 years ago). At the time, I thought it was likely that I wouldn't go again until I returned to the States. I was right. Although I don't yet look like Austin Powers, I knew it was time.

I chose to go to a dental practice about 20 minutes walking from work, which was recommended by Alan (he and his wife have both been, and as far as I know they still have all of their teeth). The founder of Quickbleach Dental Spa has been in various magazines and TV shows, and you can even see a video clip from The Today Show that mentions Quickbleach. I don't know how prevalent it is in other cities, but public relations seems to be a big part of having any kind of business here in New York City, even if it's a medical or dental practice. In fact, the sports medicine doctor I went to a few months ago mentions that he is a regular columnist for Triathlete magazine (I chose him over another doctor who is the associate team physician for the New York Giants).

No matter what kind of good publicity a dentist receives, this is what goes through my mind just before an appointment. Enjoy.

Labels: dentist, pain

posted by Aron @ 6:34 PM